Storm alerts by email
Get an email when big hail, damaging wind or a hurricane hits an area worth working.
Storm intelligence for Florida roofers
Knock the doors the storm already picked.
StormTurf scores every neighborhood in Florida after hail, wind and hurricanes, so your reps spend the day where roofs were actually hit, not where someone guessed.
Free for 30 days. Works on any phone or laptop.
69
Palm Beach 33404
58
Lakeland 33813
47
Ocala 34482 Last call
Example areas for illustration.
All 67Florida counties
6.5M+homes on the map
Twice a dayfresh storm data
2011 onstorm history by address
How it works
From storm to street in three steps
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1
A storm rolls through
StormTurf pulls radar hail, National Weather Service storm reports, weather-station wind gusts and National Hurricane Center wind zones, twice a day.
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2
Every neighborhood gets a score
Storm data is matched to every home on the Florida property roll, and each area gets a 0-100 lead score your whole team can read at a glance.
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3
Send teams and track every door
Managers pick the turf, reps work it from their phones, and every knock, callback and booked inspection lands on the same shared map.
The lead score
A score your reps understand
Data-driven lead scores, built from the things experienced roofers already look for. Higher scores mean more of them stack up in the same place.
The exact formula stays private, but nothing in it is a black box: every area shows the storm, the date and the homes behind its score.
- Hail size
Bigger stones, bigger score. Hail counts most.
- Wind strength
Measured gusts and storm reports, not just forecasts.
- Hurricane zones
Hurricane wind zones scored together with hail and wind.
- Storm freshness
New storms rank far above old ones.
- Last call timing
Areas nearing the one-year mark get a Last call badge, so nothing slips.
- Home value
Higher-value neighborhoods rank higher.
- Neighborhood density
More homes close together means more doors per hour.
- Roof age
Homes in the 12-15 year window get a nudge.
Features
Everything a canvassing team needs, in one map
House-by-house pins
Zoom in to every home. Mark not home, callback, inspection booked, sold or do not knock.
Shared visit log
Every rep's activity on one map, so two teams never work the same street by accident.
Owner lists and mailers
Pull owner names and mailing addresses for any area. Add phone lookups with your own skip-trace account.
Address storm history
A clean one-page report of the storms that hit any address since 2011, ready to show a homeowner.
Appointments and calendars
Book inspections from the map and sync them to Google, Apple or Outlook calendars.
Manager controls
Team logins, manager roles and approvals for paid lookups, so costs never surprise you.
Installs on any phone
Add StormTurf to the home screen on iPhone or Android. No app store needed.
Built for Florida rules
Canvass with fewer compliance headaches
- Do-not-knock pins that every rep sees before they walk up.
- Calling rules built into the app, with reminders to scrub lists against the do-not-call registries.
- Homeowner storm reports stick to storm facts, written with Florida's limits on soliciting roof claims in mind.
- Phone lookups run on your own vendor account, so you control the data and the bill.
Pricing
Founding pricing for the first 25 companies
Start with a free 30-day pilot. Founding prices are locked for 12 months, then standard pricing applies.
Starter
$149/month Founding price
$99/month
Up to 3 users
- Statewide lead scores and storm map
- Storm alerts by email
- House pins and visit log
- Owner lists and mailers
Most teams
Team
$399/month Founding price
$299/month
Up to 10 users
- Everything in Starter
- Manager roles and lookup approvals
- Appointments and calendar sync
- Extra users
$35$25/month each
Phone lookups are billed by your own skip-trace vendor, not by StormTurf. Refer another roofing company and you both get a month free.
FAQ
Questions roofers ask us
Where does the storm data come from?
NOAA radar hail estimates, National Weather Service storm reports, weather-station wind gusts and National Hurricane Center wind zones. Home data comes from the Florida property tax roll. The map refreshes twice a day.
Do I still need a paid hail service?
Many teams won't. StormTurf covers hail, wind and hurricanes across the state and adds the homes, scores and team tracking that hail maps leave out. If you already pay for a hail service, StormTurf works fine next to it.
Is it only Florida?
Yes, for now. Every one of Florida's 67 counties is covered. Tell us where you work next and we'll let you know when it's ready.
How do phone lookups work?
Owner names and mailing addresses are included. For phone numbers, you connect your own skip-trace account and pay that vendor directly. Managers can require approval before anyone runs a lookup.
Does it work on my reps' phones?
Yes. StormTurf runs in the phone's browser and can be added to the home screen like an app, on iPhone and Android.
What happens after the pilot?
Pick a plan and keep going, with your visits, pins and appointments intact. If it isn't a fit, you walk away and owe nothing.